​

Reformation

House Of Cb

Nadine Merabi

Rixo

Rat & Boa

Zimmermann

Odd Muse

Trending designers

Show All

Bridesmaid Dresses

Ball Gown

Evening Dresses

Show All

Wedding Dresses

Bridesmaid Dresses

Evening Dresses

Prom Dresses

Show All

Tops

Dresses

Skirts

Jackets

Knitwear

Trousers

Coats

Suits

Show All

Bags

Shoes

Show All

Suits

Bags

Shoes

Show All

How it Works

DOWNLOAD FREE APP

Download the free app, available on iOS and Android

googleStore button

CREATE YOUR ACCOUNT

Register and verify your account. Set up your profile and you’re ready to rotate

EXPLORE

Discover 120,000+ items, and engage with your favourite lenders to access their wardrobes

How to Lend

1. LIST YOUR WARDROBE

List an item on our app in under 2 minutes. Select up to 4 photos for your listing, choose the item category, and write a clear description. Make sure you use the best photos possible: photos of yourself, your friends or past renters wearing the item generate the most interest.

2. APPROVE RENTAL REQUESTS

You have the choice to approve or decline all rental requests that you receive. Communicate directly with your potential renter via our secure messaging system.

3. SEND THE ITEM

Once you have accepted a rental request, either send the item to the renter, or arrange a time and place for collection. When your rental is complete, the renter will send it back and you are responsible for cleaning your item before its next rental.

4. GET PAID & REVIEW

Once your rental is completed, payment to your bank account will be processed within 8-10 days. Leave honest feedback for your fellow Rotators!

How to Rent

1. RENT ITEMS

Browse over 120,000 listings on the app (you can filter items by colour, size, brand, and more!) and request to rent an item in under 2 minutes.

2. SEND RENTAL REQUESTS

Select the dates you are looking to rent for, send the rental request and communicate directly with your lender about the item via our secure messaging system. You will be charged once the rental has been accepted.

3. RECEIVE THE ITEM

You can arrange delivery or collection of your rental. Receive your item and enjoy your rotated look!

4. RATE & REVIEW

Once you have completed and returned your rental, you can leave honest feedback for your fellow Rotators and share your rotated look on social media, tagging @byrotation!

Damage & Loss

On a case-by-case basis, By Rotation will step in to resolve conflicts between lenders and renters and reimburse due to damage or loss. Please include all evidence, receipts, proof of purchase and details in your claim. You can create a ticket in the Profile section on the app.

CLEANING

Lenders are ultimately responsible for cleaning and can add a cleaning fee if the item is delicate. We have partnered with BLANC who offers eco-friendly cleaning and repairs. Read our tips on how to care for your clothing here and enjoy an exclusive 20% off your first order at BLANC with code BYROTATION20.

ROTATING AN ITEM

Renters are ultimately responsible for the item's receipt and return. Parties may rotate an item either in-person at a convenient public location, through Tracked Royal Mail with receipts.

SAFETY & SECURITY

All users on the app require verification before they can enter into any rental agreement. Some items require existing reviews before they can be rented. Our peer-review system ensures a trusted and safe community for all.