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About By Rotation

The world’s largest peer-to-peer shared wardrobe. A community-powered platform transforms how we consume fashion, by empowering and connecting like-minded individuals.

OUR VISION AND MISSION

By Rotation's vision is to become the world's largest dynamic shared wardrobe empowering people financially and environmentally.

Determined to transform fashion consumption for good, Eshita launched By Rotation, the world’s first social fashion rental app, in October 2019.

OUR VALUES

FOUNDER’S NOTE

By Rotation is more than just a fashion rental app - we are a conscious and self-sustaining community. As a "third culture kid" and a global citizen, inclusivity and diversity have always been of utmost importance to me. A first-time founder and outsider to the fashion industry, I am proud of our multifaceted team and our work in raising awareness for sustainability within fashion.

By joining our community, not only are you able to access designer fashion at a fraction of retail price, but you are also transforming your fashion consumption habits by sharing more. I hope you'll take this leap.

Thank you.