Our Mission

When our founder Eshita Kabra-Davies witnessed the first-hand effects of textile waste during her honeymoon to her motherland Rajasthan, India, she immediately knew that something was wrong with one of her passions in life: fashion.

Determined to transform the way we consume fashion, By Rotation empowers you to do good for your wardrobe, your wallet and planet at the same time.

A NOTE FROM THE FOUNDER

By Rotation is more than just a fashion rental platform and app, we are a conscious and self-sustaining community. As a "third culture kid" and a global citizen, inclusivity and diversity have always been of utmost importance to me. A first time founder and outsider to the fashion industry, I am proud of our multifaceted team and our work in raising awareness for sustainability within fashion.
Through joining us, not only are you able to access designer fashion at a fraction of retail price, but you are also transforming your fashion consumption habits by sharing more. I hope you'll take this leap.
Thank you.

Our Team