In The Press

“In April, Kabra-Davies, a 28-year-old former investment manager, launched a peer-to-peer clothing rental app called By Rotation. Rental platforms, such as By Rotation, are pressing what they see as one key advantage over larger services like Rent the Runway or Le Tote: their selection grows and evolves along with their users’ closets.”

The Business of Fashion

“By Rotation – the self-styled Airbnb of fashion. The app makes peer-to-peer lending a breeze. The brands are great & the process is easy.”


“By Rotation, the UK's first peer-to-peer fashion rental app. Hosting items owned - and rented out - by some of the country's chicest celebrities and influencers.”



Panel Talks & Events

Please direct press enquiries to:

Florence van der Spek