In The Press

“The amount that we consume is very different to how our parents would have consumed things 10, 20 years ago. By using our app, fashion lovers can access quality designer pieces for a fraction of the retail price. You shy away from buying fast fashion pieces, that you probably only use once or twice before you throw them away or donate them. We are really promoting people to invest in quality pieces and share them with each other.”

Sky News

“In April, Kabra-Davies, a 28-year-old former investment manager, launched a peer-to-peer clothing rental app called By Rotation. Rental platforms, such as By Rotation, are pressing what they see as one key advantage over larger services like Rent the Runway or Le Tote: their selection grows and evolves along with their users’ closets.”

The Business of Fashion

“By Rotation – the self-styled Airbnb of fashion. The app makes peer-to-peer lending a breeze. The brands are great & the process is easy.”


“By Rotation, the UK's first peer-to-peer fashion rental app. Hosting items owned - and rented out - by some of the country's chicest celebrities and influencers.”


Now, By Rotation is upping its green game, having recently launched an “impact scale” that allows users to calculate their carbon savings through renting rather than buying.

Vanity Fair

Panel Talks & Events

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Florence van der Spek