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Since our launch in October 2019, we have always been a purely peer-to-peer fashion rental app. It is our belief that there are already so many clothes in circulation and we want to encourage people to rotate their wardrobes and share their items through a trustworthy platform. Unlike other rental models we do not buy inventory and thus avoid adding more items to circulation.
Our Impact Scale is a feature on the app that tracks positive savings made by renting rather than buying. We have researched the environmental impact of different items from clothing to accessories, so that users can make an empowered choice when it comes to consuming fashion. It is our belief that consumers want to understand why and how peer-to-peer fashion rental goes beyond affordability.
As part of our commitment to becoming a fully sustainable business we have partnered with eco-friendly cleaning solutions and repair service Clothes Doctor to offer our users a sustainable alternative to dry-cleaning and to encourage them to mend and restore items to lengthen their lifecycle.
As a fully-digital startup, our environmental footprint remains considerably lower than if we were to host a physical presence. When our users are rotating an item, we encourage them to either meet up in a public location or via Royal Mail Tracked delivery. When this is not possible, we have partnered with on-demand courier service Peyk who mostly operate with bikes (currently available in London only).
In November 2019,
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With the aim of highlighting sustainable fashion champions, Drapers launched their inaugural Sustainable Fashion Awards in July 2020 with
In September 2020, By Rotation joined Sharing Economy UK, the trade body representing the UK's sharing economy businesses. Sharing Economy UK works closely with policymakers including the Government to advocate for a more circular economy, set standards for responsible practices and call for policy changes. We are incredibly proud to be members of the sharing economy community and further drive our mission to change the fashion industry by sharing more and wasting less.
We are committed to minimising the environmental impact of our service and know that improvement will be continuous. By Rotation will foster environmental awareness both internally and externally and communicate any policy or news updates here.