What our Rotators are Saying

Read what our diverse community has to say about their experience using the By Rotation app and how they’ve become more conscious about their consumption of fashion.

‘I love so many things about ByRotation! My shopping habits have changed completely - I invest in better quality pieces, and always try to rent something before shopping around. I also feel so inspired by the other rotators and I love chatting sustainability, style & inclusive fashion with them.’

- Amberlee

‘By Rotation is a close knit community of like minded people with an interest in all things fashion. It feels like a big group of friends trading tips and lending clothes. I also love that I can style sustainably and have fun creating outfits without creating waste!’

- Leila

‘One of my favourite things about By Rotation is the community! I’ve already met such incredible people, and I love their brand values in sustainability and their supportive nature. I’m so happy to be a By Rotation member, and will always be the biggest advocate!’

- Priya

‘I love rotating my wardrobe and experimenting with my style through ByRotation. I’m looking forwards to sharing my top tips for lending with other rotators’

- Karen

‘I have met some truly lifelong friends through By Rotation. I’ve learned some amazing tips on how to be a pro-rotator and met some fabulous women who inspire me to challenge my style’

- Charlotte

‘By Rotation is the best place to meet like-minded, remarkable women who have an interest in fashion and a passion for sustainability. I have had the pleasure to meet so many amazing people through that platform, it is definitely a great way to make meaningful connections’

- Camille

‘The By Rotation community is one of a kind, there are so many wonderful individuals on the platform that I'm now lucky enough to call friends. It's a great way to experiment with your style and try items of clothing that you wouldn't usually go for!’

- Charlie

‘I am in love with the special community at By Rotation, and I enjoy the opportunity to explore and discover the new brands at an affordable price’

- Sujin

‘I have met so many amazing people through the By Rotation app, from renters, lenders, ambassadors, designers and the BR team itself. I have made life long friends since joining the app and I can't wait to meet more rotators at the community events’

- Tabitha

‘I have been renting for nearly 3 years now. I love being a part of the By Rotation community to keep trying amazing new brands with minimal impact on the planet.’

- Lucie


Share your rotated look with us by tagging @byrotation across your social channels and using the hashtags #WhatsMineIsYours and #ByRotation!

Each month one lucky Rotator will be rewarded with £50 of app credit.

Please note that the prize is not refundable or exchangeable for cash or any other reward.