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THE ROTATORCOMMUNITY

By Rotation is more than just a fashion rental app, we are a community-powered platform transforming the way we consume fashion, by empowering and connecting like-minded individuals.

Discover inspiring stories from our Rotators and join our Community now

Furnaz Ahmed
"By Rotation doesn't feel like a soulless transaction, it's more like swapping and sharing clothes and tips with friends. Being a mum can be so isolating, so I feel really grateful that, through sharing my wardrobe on the app, I have found a real community of like minded women.

While it may have started as a way to declutter and make a bit of extra cash, I promise you, it is now so much more than a side hustle."

@furnaz
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EMPOWERMENT

By Rotation not only enables users to rent quality pieces at a fraction of retail prices but also economically empowers them by offering opportunities to monetize their wardrobes.

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"A Renter got in touch to say that she needed to cancel a rental from my wardrobe, as she had unfortunately lost her job. I refunded the rental straight away, but still sent the dress to wear for her event, so that she could still enjoy herself, look amazing and to help put her recent bad news behind her."

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"I’ve made £14,000 for a house deposit by sharing my wardrobe on the app. I’ve accelerated my savings and have moved closer to my dream of home ownership."

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"Thanks to the money I’ve earned by renting out my wardrobe, I’ve been able to successfully fund my IVF journey.  I can’t believe the positive impact renting my wardrobe has had on our lives!"

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"My own By Rotation journey started after an unexpected diagnosis and long stints in hospital. Whilst spending a lot of time at home, I came across the By Rotation app and now, I've made an amazing group of friends through the app!"

RENT THE WARDROBE OF...

Explore the tastemakers and industry trailblazers, who are sharing their wardrobes on the app.

LENDER BADGES

Our Top Lenders are recognised for their impeccable wardrobes and exceptional lending experience. Discover the Rotators setting the standard in our community on the app, and explore our Lender Programme to learn more about the exclusive benefits available here.

Active Lender

A responsive lender building a trusted reputation on our platform

ByRo Muse

A community favourite delivering trending styles and five-star service

ByRo Pro

One of our most experienced lenders, dedicated to a flawless rental experience