What our Rotators are Saying

Read what our diverse community has to say about their experience using the By Rotation app and how they’ve become more conscious about their consumption of fashion.

"By Rotation gives me the freedom to experiment with my style without the heavy price tag - It’s like you’re borrowing from your best friend's wardrobe! It’s now my go to before buying new."

- Lana N @lananalepa

"I’ve been renting out my wardrobe for almost a year now and I’ve never looked back. I love the fact that my clothes are getting more wear and are in effect paying for themselves through rotating. I love the sense of community on By Rotation too everyone is super friendly and we share a sense of collectively supporting the circular economy. It’s a win, win all round!"

- Karen A @karenanna

"By Rotation is all about peer to peer, much like the community of plus size women on Instagram. So by rotating on the app I have been able to share my wardrobe and also make connections with other plus size women & I have already made a handful of great friends. It's my mission to make plus size designer fashion more accessible and affordable, and By Rotation is the perfect platform to support this."

- Tabitha S @felinemywardrobe

"By Rotation is such a great app for so many reasons! I can rent out my own pre-loved items or can find something special for myself that I wouldn’t necessarily want to commit to purchasing...all whilst being environmentally conscious! Not only is By Rotation great for being a win-win platform in this way, but it also provides such a great community for like-minded girls."

- Jane G @janegoodman

"I literally love the By Rotation app - it feels like such a community and everyone is polite and friendly. I love the variety of clothing on there and everyone should use it to help with the environment! I have also made nearly £1,000 renting out my dresses which is amazing! So all good good good!"

- Amelia D @amelia_d

"I love rotating because it has helped me to think more consciously about the environment. Rather than splurging on an impulse buy that I may only wear once, I’ll think 'maybe I can rent that instead'. I also love it as a passive income stream, I can afford to treat myself more if I know that I have a few dresses out for rent that week."

- Olivia S @livinlavidaloca

“By Rotation has allowed me to make over £7,000 in a very short time period, using items from my wardrobe that are usually just sat there doing absolutely nothing. The beauty of the amazing community that By Rotation have built is that although I have done over 120 rentals in 6 months, I have never once had a problem with a user ruining or losing my item. I rave about By Rotation to everyone. If you don’t have it already, you’re missing out.”

- Tiffany L @tiffanyluckett

“By Rotation has been a complete life changer! As a singer with a very precious (and totally excessive) dress collection, I’ve been so lucky to be able to share my wardrobe with so many incredible women. It’s been totally inspiring; helping women to dress up and feel a little bit magic.”

- Jessica M @jessicaprettycat

“I’m obsessed with By Rotation because it feels like a communal wardrobe. I couldn’t keep buying clothes at the rate I did once I learnt about the afterlife of the clothes we throw away (plus my boyfriend politely pointed out that we have no more wardrobe space!). With the app I get to experiment with my style and share some of my favourite clothes with people who appreciate fashion just as much as I do.’’

- Toluwa @lulaswardrobe


Share your recent rentals with us by tagging @byrotationofficial across your social channels - you may just be re-shared on our marketing channels! Each month one lucky Rotator will be rewarded with £30 worth of By Rotation app credit. All you need to do is tag us in a photo of your rotated look and include the hashtags #WhatsMineIsYours and #ByRotation on your post.

Please note that the prize is not refundable or exchangeable for cash.

The By Rotation Circle

We are looking for amazing members of our community to be part of our By Rotation Circle, an ambassador scheme that helps to spread our message to buy less and rotate more, after all #WhatsMineIsYours.


You don’t need to have a big following to be approved, just an interest in fashion and a By Rotation profile with at least 5 active listings!


Promote By Rotation with your friends, family and followers on your social channels.


Post regularly on stories and on your feed, showing them how to list and rent and helping your community download and use our app.


Share a unique code with your followers to give them money off their rentals. Top redeemers receive app credit, goodies and much more...


Receive complimentary rentals, features in our newsletter and regular exposure across our social media.


Meet the community and gain unlimited access to our workshops and events.